"If you fail to plan, you are planning to fail"- Benjamin Franklin


When you are planning the development and growth of your business there are 3 key questions to answer

Where are you now?
Where do you want to be?
How will you get there?

Cube3 Solutions will help you to answer these questions and produce a business plan that puts you firmly on the path to success.

Where are you now?

During initial discussions with you we will establish a brief history of the business, recent trading performance and the current position of the business.

We will ascertain your views on the business and the opportunities and challenges ahead in order to develop our understanding of your business and to generate the foundation on which to build the business plan.

Where do you want to be?

Sounds like an easy question but it can take a lot of thinking about to get the right answer.

When you define your goal it should be based on SMART principles

smart goals

A goal should be clear, concise and unambiguous.  Do not be vague and do not waffle.

For example it is not uncommon for a business owner to say “I want to grow my business”.  This is not specific at all.  The first that comes to is “what does that mean” and you might expect that business owner to have a random, uncontrolled approach to his business.

A much better goal would be “I want to achieve a net profit after tax of £4m by 2015.”


A goal that cannot be measured is like trying to drink a cup of tea without having a cup. 

You must be able to measure a goal so that you know when you have achieved it and just as importantly how close you are to it or how far away.

Looking at the examples shown above it is very clear that we cannot measure growth because we do not know what to measure.

Net profit on the other hand is very easy to measure.


For a goal to be achievable it must be something that you can achieve with the resources that you have (or can obtain) within the time frame that you have set.

Achievable is not connected to how easy or difficult a goal may be.  With sufficient resources any realistic goal can be achieved

For example if my goal is to buy a brand new Rolls Royce tomorrow that will only be achievable if I have enough money available.  In this case it is the short time frame that makes the goal unachievable.


For a goal to be realistic it must firstly be something that can happen.  My cat becoming President of the United States will never happen, no matter how much resource I throw at it.

Secondly it must be something that you firmly believe can happen and can visualise happening.


Every goal should have a time frame in which it is to be achieved.

The time frame creates a focus for the product for the project and a basis to determine resources required and a sense check on what is realistic and achievable.

How will you get there?

During this stage of the process we will discuss and evaluate your ideas for developing the business.

The evaluation will consider:

  • Resources required 
    • People
    • Property
    • Equipment
  • Revenue generated
  • Investment required
    • Capital
    • Operational costs
  • Impact on annual overhead expenditure
  • Risk assessment and conflicts
  • Sensitivity analysis

The Business Plan

The results generated from the 3 key questions will be summarised and used to generate your operational business plan.

The cost of preparing your business plan will depend on the depth and amount of detail you require from the analysis and evaluations.

We operate on a fixed fee basis which will be agreed with you up front.  You therefore have certainty of the cost and no fear of nasty surprises.

We don’t like nasty surprises and are certain our clients don’t either.

Contact us now for a no obligation discussion.

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